 In Rome, along the ever bustling Via Veneto, amid prestigious boutiques and
characteristic coffee shops, one finds Rinaldi, an exclusive point of reference for those
who love writing instruments. The adventure of Corrado and Mauro Rinaldi in the world of
pens began in 1981 when the two brothers, after completing their university education,
decided to dedicate themselves to the activity begun by their grandparents in 1928. An
important milestone in this activity occured in 1994, when the store’s interior was
enhanced by the inauguration of one of the first Montblanc in-store boutiques, whose
opening initiated a commercial partnership that continues successfully to this day. The
Rinaldi store’s location makes it an ideal stop for touris ts, and it
is not unusual while shopping there to encounter international celebrities from the world
of art, culture, or entertainment. All customers receive the same quality attention, which
includes advice based on their personal handwriting and the size of their hand, along with
an encouragement to experiment with different writing techniques, thus elevating to a
passionate art the purchase of a pen. Customers can choose from among a wide selection of
Italian products and the most important international ones, all accompanied by a rapid and
efficient customer service whose final goal is the customer’s total satisfaction with
the use of his or her chosen writing instrument.
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